It’s a blog!

You spend a lot of money on school to do a job that anybody thinks they could do. Why on earth would you want to let them do it?

Subway is suing Quiznos and iFilm for inflammatory and false accusations in a “create your own ad” campaign. They posted over 100 videos made by Quiznos fans after they instructed them to draw “a comparison between Quiznos and Subway with Quiznos being superior.” The results were filtered, but the messaging was off to begin with. Quiznos has taken an aggressive stance against it’s number one competitor, so I’m sure the video review was very liberal.

I don’t think you have to be a professional to be funny or to have a good idea. But advertising and design are more about painting a pretty picture. You have to create something that’s well thought out and meaningful. Interactive, by nature, engages people to participate in the process of advertising. But if you rely on people to figure their own way through a campaign, you better be able to accurately predict the outcome.

I’m not exactly sure when these two campaigns happened, and if they occurred at similar times, but Chevy Tahoe tried an approach that let you make your own Tahoe commercial using canned footage and text overlays. The plan back fired in a big way when videos like this one flooded YouTube //

This entry was posted on Monday, 28 January 2008 at 10:54 pm and is filed under Interactive Design, Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.