Project 01 // VONOC
When I lived in the Pacific Northwest as a child, the proximity to the ocean was important, and just like Seattle, Vancouver was founded as a very important port city in British Columbia.
The basis for the Vancouver 2010 Branding is the motion of water as told by the tribal inhabitants, the corner stones of the cities history.
The logo takes the tribal abstractions of the motion of water and arranges them in the shape of an olympic flame. The mark also resembles a man dancing, which becomes a basis for the individual sport pictograms.
The background patterns are currents of water in the same abstract tribal style. For the sport banners, green is introduced to denote alpine events, and purple flows through to denote indoor events (is there a better word for that?).