I was going to avoid blogging this, because I’d rather blog positive about other people’s work. But I hate this. Really.

When I see it, I read “Z Olympic R”.

I see nothing wrong with trying to brand the Olympics for everyone, instead of just the host city. All you have to do is look at the Vancouver games to see that (its nice, but its more fitting to a summer camp than the premier world athletic event).

Maybe there’s some kind of really cool system that goes around this, but on its own merit… I’m not digging it.