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In the year 2000…12.

The 2012 London Olympics unveiled thier logo today:

All I can say is WTF? They are pushing this monstrosity to convey the message that the games will be “everybody’s games.” Doesn’t that defeat the purpose of moving the games around to a different venue every 4 years?

This entry was posted on Monday, 4 June 2007 at 6:36 pm and is filed under Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

3 Responses to “In the year 2000…12.”

  1. Angie Says:
    June 4th, 2007 at 7:40 pm

    we’re going DZ at discovery zone. discover what i can do on my own!

  2. Michael Says:
    June 4th, 2007 at 9:01 pm

    Yepper…

    I was going to avoid blogging this, because I’d rather blog positive about other people’s work. But I hate this. Really.

    When I see it, I read “Z Olympic R”.

    I see nothing wrong with trying to brand the Olympics for everyone, instead of just the host city. All you have to do is look at the Vancouver games to see that (its nice, but its more fitting to a summer camp than the premier world athletic event).

    Maybe there’s some kind of really cool system that goes around this, but on its own merit… I’m not digging it.

  3. Christina Says:
    June 20th, 2007 at 11:54 pm

    It looks like two people facing each other. Doing it. Sorry, but that’s just what I see.

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