denotation/connotation
from Dictionary.com:
denotation — n. the explicit or direct meaning or set of meanings of a word or expression, as distinguished from the ideas or meanings associated with it or suggested by it
connotation — n. the associated or secondary meaning of a word or expression in addition to its explicit or primary meaning
Think of the words sad and miserable. They both have the same denotation, but which one is worse?
Just some thoughts on disrespecting data. I used to be an English major you know. I also used to be sober, not 60 minutes ago.