Weblog for reading internet design.

I feel that the recent Adult Swim debacle presents some flawed logic in the practices of contemporary marketing. When I was in undergrad studying advertising, we were told that gurilla marketing was becoming more popular, and many of us were under the impression that this was the way of the future. The idea of gurilla marketing was to find younger consumers where they live/play/work.

Well, we live/play/work online as well. With gurilla marketing, you are subjected to advertising in places you wouldn’t expect. Yet, when it comes to the product, when you are seeking it, Adult Swim, in this example, isn’t willing to let go any control of the content. Look at what I get when I try to go to “Adult Swim Fix” in order to watch shows online:

I’m assuming this doesn’t work because I’m viewing from a Mac. There’s a lot of take (from the aestetic of someone’s daily commute) and not a lot of give. Yet when I go to ABC’s or NBC’s website, not only can I watch programming on my Mac, but I also get a long list of recent episodes to choose from. (I’m not saying that either services are perfect, but it’s a start.)

In my project from last quarter, blog-em, the concept was to create an aestetically pleasing environment that would automatically retrieve the content I wanted, without me having to navigate through ugly Myspace pages, and such. (It’s a still un-finnished project.)

But the project places an emphasis on the content, rather than whatever you are using to house it.

I lost my train of thought. I’ll get back to this later.

This entry was posted on Thursday, 1 February 2007 at 4:21 pm and is filed under Design, Interactive Design. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.