Chilly-Milly (ha-he-hachoo)
The Mill is a visual effects company based out of London and New York. I think they’re work shows an important aspect that most people don’t think of when they think of 3-D effects: subtlety. I think that’s the role that design should play in transmitting information. The best design doesn’t even make you think about design, it makes the information the hero.
The provided example is of a commercial for Nike starring my future ex-wife, Maria Sharapova. When you watch it, the story is at the fore-front. What you don’t realize is that they used only 100 extras in the commercial. The crowd was digitally animated.
